The cleaning industry is evolving fast, and understanding these shifts is key to staying competitive.
From emerging trends to critical statistics, we’ve gathered the data that matters to help you make informed decisions in today’s age.
Explore the latest insights in residential and commercial cleaning to stay ahead, adapt your strategies, and thrive in an industry that’s always on the move.
1. Nearly 10% of U.S. Households Hired Professional Cleaning Services Last Year
As of last year, almost one in ten American households chose to outsource their cleaning to professionals. This trend highlights a growing preference for convenience and high-quality cleaning among busy households.
2. 80% of Dual-Income Households Projected to Use Professional Cleaning Services
The U.S. Department of Commerce anticipates that, within a few years, four out of five dual-income families will rely on external cleaning help. This shift points to the increasing demand for time-saving services among working households.
3. Residential Cleaning Industry Nearing $20 Billion in Sales with 20% Annual Growth
The residential cleaning sector is on track to surpass $20 billion in sales, growing at an annual rate of 20%. This rapid expansion underscores the increasing demand for cleaning services across U.S. households.
4. Cleaning Industry Averages 6.6% Annual Growth Over the Past Decade
Over the past ten years, the cleaning industry has steadily grown at an average rate of 6.6% each year. This consistent growth reflects strong and ongoing interest in professional cleaning services across the board.
5. Individuals Spend 2 to 4 Hours Weekly on Home Cleaning
According to a survey, most people dedicate between two to four hours a week to cleaning their homes. This statistic suggests a time commitment that could drive interest in professional cleaning services as a way to save time.
6. Average Household Cleans 7 Times Monthly, Deep Cleans 5 Times
On average, people clean their homes seven times each month and conduct deep-cleaning five times monthly. This frequency demonstrates the high priority placed on cleanliness and the potential need for professional assistance.
7. Over 1 Million Janitorial Businesses in the U.S., Up 5.7% Since 2020
As of 2021, there are over 1 million janitorial service companies in the United States, marking a 5.7% increase from the previous year. This growth reflects the industry’s resilience and expanding customer base.
8. Deep Cleaning Rates Have Increased to $55–$65 Per Hour Nationally
Nationwide, hourly rates for deep cleaning now range between $55 and $65, up from the pre-pandemic average of $25–$30. This rise highlights how increased demand and operational costs are impacting service prices.
9. Franchise Cleaning Companies Capture 10% of Industry Revenue
Franchise cleaning companies currently generate 10% of the total revenue within the cleaning industry. This share illustrates the influence and popularity of established cleaning brands within the market.
10. Global Household Cleaning Market Set to Grow from $164 Billion to $312 Billion by 2027
The global household cleaning products market, valued at nearly $164 billion in 2019, is projected to reach $312 billion by 2027. This significant growth is driven by heightened hygiene and health awareness worldwide.
11. Rising Demand for Household Cleaning Products Due to Health Concerns
Increased concern over health and hygiene is driving up global demand for household cleaning products. This trend underscores the heightened focus on cleanliness in everyday life, especially post-pandemic.
12. Commercial Cleaning Market Valued at $292.6 Billion in 2019, Estimated at $308.7 Billion in 2020
In 2019, the global commercial cleaning market was valued at $292.6 billion and was estimated to grow to $308.7 billion in 2020. This growth reflects ongoing demand in both established and emerging markets worldwide.
13. Deep Cleaning Costs for Commercial Spaces Range from $0.05 to $2.00 Per Square Foot
A survey of commercial cleaning companies across the U.S. found that deep cleaning rates range from $0.05 to $2.00 per square foot, with an average of $0.27. These prices highlight the variability in service costs depending on location and service level.
14. Global Green Cleaning Market Expected to Grow from $17.9 Billion to $27.8 Billion by 2024
The market for green cleaning products is forecasted to rise from $17.9 billion in 2017 to $27.8 billion by 2024, with a steady CAGR of 6.5%. This growth reflects the rising consumer interest in environmentally friendly cleaning solutions.
15. Nearly 800,000 Housekeepers Employed in the U.S. as of 2020
The Bureau of Labor Statistics estimated that the U.S. employed approximately 795,590 housekeepers in 2020. This large workforce highlights the essential role of housekeeping services in both residential and commercial sectors.
16. Average Hourly Wage for U.S. House Cleaners Is $14.65
According to Indeed, house cleaners in the U.S. earn an average of $14.65 per hour.
17. Cleaning Businesses Have Seen 11% Annual Revenue Growth Since 2021
From 2021 to 2023, cleaning businesses in the U.S. have reported an average annual revenue increase of 11%. This robust growth signals the strong market potential within the cleaning industry.
18. Global Commercial Cleaning Market Could Reach $468.2 Billion by 2027
The commercial cleaning market is projected to grow significantly, reaching an estimated $468.2 billion by 2027. This growth trajectory points to the increasing global demand for professional cleaning services in various sectors.
19. Over 836,000 Residential Cleaners Employed in the U.S. as of May 2023
In May 2023, over 836,000 people were employed as residential cleaners in the U.S., earning a median wage of $16.08 per hour. This statistic highlights the growing employment opportunities within the cleaning sector.
20. More Than 2.3 Million People Work as Janitors and Building Cleaners in the U.S.
With a workforce exceeding 2.3 million, janitors and building cleaners play a vital role in maintaining hygiene across various facilities in the U.S. These workers earn a median hourly wage of $16.84, reflecting the importance of their role.
21. Projected 336,700 New Janitorial Jobs in the U.S. by 2032
By 2032, an additional 336,700 janitorial jobs are expected to be created in the U.S. This job growth highlights the increasing need for sanitation and cleaning services across industries.
Staying Ahead of Cleaning Industry Trends for Business Success
The cleaning industry is experiencing substantial growth, with trends indicating increased demand across residential, commercial, and specialty services. Staying informed about these changes is important for any cleaning business looking to adapt and thrive.
From shifts in consumer preferences to evolving market dynamics, the cleaning industry statistics on this page reveal opportunities within the industry. However, understanding these trends is only part of the equation.
To stay competitive as a cleaning company in today’s landscape, an effective digital marketing strategy is crucial.
At Galactic Turtle, we specialize in local SEO services designed to connect you with people actively searching for cleaning services online. With our help, your business can reach a wider audience, right when they need you. Contact us to learn more.
